––––
Users who engage with filters convert 113% more on mobile web.
Challenge
The challenge was to remove all the roadblocks that user testing revealed:
– Confusion with sorting and filtering functionalities that are merged under one button/experience.
– The ability to reach 0 filtered results.
Solution
Separated filtering and sorting functionalities.
Changed functionality to calculate and show the number of available products with each selection and deactivate any unavailable facets to avoid having 0 filtered results.
Followed a card-like system for filter facets to create better visual separation and hierarchy.
Introduced a mini-search functionality for lists that are longer than 6 items.
